Our Values

Shine World is making our lives brighter and more beautiful. 
(More Brightly, More Beautifully)’ 
We are pioneering the future of global beauty by bringing skin-friendly, natural and eco-friendly products to the world. 
We are spreading the culture of beauty as we make our way towards the future of global beauty.
Brands, products, channels, and cultures pursued by countries around the world may all differ, 
yet the pursuit of beauty unites us all.
We are dedicated to conveying the beauty that every being rightfully deserves to enjoy 
and to enhancing the inherent beauty within.
With the belief that making individuals more beautiful contributes to making the world a brighter place. 
We move forward with the vision of being a benevolent company that not only generates economic value 
but also leads in environmental protection and supports the socially disadvantaged.
We are a company that relentlessly strives for beautiful and healthy skin solutions.  
Therefore we research, develop, sell, and distribute products that help you achieve 
fundamental beautiful and healthy skin.